SA 27. SEP 3:30 pm
The Digital Influence and Climate Playbook
Marek Tuszynski, Tactical Tech
At the intersection of the climate crisis and the information crisis, the Digital Influence and Climate Playbook responds to an urgent need: understanding and disrupting the ways digital technologies are reshaping public perception and political will around climate action. Curated by Tactical Tech, the Playbook builds on insights from an expert convening hosted at Publix in Berlin (December 2024), where 35 cross-sector leaders—including technologists, campaigners, journalists, and policy experts—gathered to explore how AI, algorithms, and targeted disinformation are accelerating climate delay, and to consider what can be done in response.
Supported by the Swedish Postcode Lottery Foundation, the first edition of the Playbook will launch in September 2025 during Climate Week NYC, with a focus on Europe. It features contributions from over 25 cross-disciplinary organisations and individuals working on the frontlines of climate and information integrity, including CAAD, InfluenceMap, DeSmog, Global Witness, EU DisinfoLab, and others. The Playbook is designed to reach thousands of NGOs, researchers, journalists, and campaigners across Europe, serving as a catalyst for collaboration, adaptation, and innovation. By sharing practical strategies and real-world tactics, it aims to bridge the gap between analysis and action—offering tools that can be deployed immediately, adapted locally, and scaled collectively.
Tactical Tech is a creative international non-profit with over two decades of experience dedicated to exploring the socio-political and environmental impacts of technology on society. They work to empower individuals and communities to navigate and mitigate the ways digital technologies change their lives and transform societies.
Advancing knowledge, critical thinking and capacity building are central to their work. Through our Tactical Tech Studio, focused on Digital Literacy and our Tactical Tech Institute, we conduct research on the intersection of technology and society and develop creative, engaging and evidence-based interventions, resources, and tools —such as exhibitions, kits, guides and training programs — that confront conventional narratives and provoke critical thinking about technology impacts. Their interventions and resources spark conversations and drive transformative action.
We aim to redefine digital society by building the skills, understanding, and capacity of individuals and communities, enabling them to navigate and respond to the challenges and opportunities created by digital technologies.
Marek Tuszynski, co-Executive Director and co-founder of Tactical Tech, is an artist, designer and curator working at the intersection of technology and activism. Marek is also a filmmaker, producer, teacher and provocateur whose creative interventions span media from film and radio to television, books, exhibitions, public spaces and the web. For 30 years, he has worked at the intersection of technology and politics, information and activism, and the consequences of living in a quantified society. In 2023, Marek was recognised by Mozilla Rise25 Awards as one of the artists and visionary leaders actively shaping a more ethical, responsible, and inclusive future for the internet.
